Marketing Research and Strategies Project with SMU Team

2024-09-06

https://usaei.smu.edu.sg/issue-54-september-2024-apollo-healthcare-resources

To identify opportunities in client acquisition, retention and satisfaction — as well as to explore viable business expansion — Apollo sought the expertise of consultants from the UOB-SMU Asian Enterprise Institute (UOB-SMU AEI). Guided by an industry veteran as Project Advisor and a Project Manager from the Institute -- Singapore Management University.